Why Online Radio is the Biggest Advertising Opportunity

With the amount of time people spend listening to music, it seems only logical that Internet radio would become quite significant with people. As well, listening to music doesn’t take up your attention as much as reading or watching a movie does, meaning you can listen to the radio online while you’re doing something else.

There are two kinds of people that listen to music: those who actively choose songs beforehand, and those who just set a particular station or playlist and let it run without thinking about it. Studies show that a majority of people prefer the second listening experience.

Streaming music over the internet has become more and more popular over the past few years, especially since people are now spending more time on the computer than watching television. Since every show someone might want to watch can now be found on the internet, people now invest more in services like Netflix and Hulu instead of a cable or satellite subscription, meaning they’re on their phones and tablets more.

Two of the five most popular apps in the various app stores, Youtube and Pandora, are used to stream music.

This already-large demographic only promises to continue growing, meaning the only better time than today to capitalize on the broad audiences and advertise on internet radio services is tomorrow.

With so much potential currently going unrealized, companies should be scrambling to make a mint on this as far unexploited form of advertising. This not only means using prediction algorithms to find out which kind of ads are best for a person, but it also means making sure that their listening experience is preferable to everyone else’s.

Imagine this: the Amazon Alexa system, which is perpetually connected to the internet to help the user organize their day, make purchases, and search up information on the web, is upgraded to include a pre-programmable music system. Every day, when your alarm goes off, Alexa automatically switches the blaring tone to a relaxing music track that gradually gets louder and more energetic, bringing you into the world of the living.

An upbeat morning-type song switches on as you make your way into the kitchen, beginning to prepare breakfast for yourself. It concludes with a short but motivational track to see you out the door and to work.

Of course, this same app would also be available for phones, meaning that the perfect playlist could be put together for you for your morning jog, your workout routine at the gym, and even for your trips to the grocery store! Bluetooth radios that are becoming increasingly more common in vehicles make it possible for this app to pump your car full of appropriate tunes on your way to and from work, vacations, and other places.

Of course, it’s not only your information this app would be using. Internet connectivity and a small waiver would make the data available to be analyzed alongside others in your geographical location, meaning that your entire neighborhood could contribute and be listening to the same playlist. It could also provide insight into other areas of interest that are being analyzed, such as food, film, books, and other examples. Fitness bands and another wearable tech could provide info on how said playlists affect the listener. Check out onlineyogafordummies.com to incorporate your tech wear with yoga.

And through it all, there would be ad space.

Small five- or ten-second blurbs introducing people to new products and services. Not enough to repel people from the service, not enough to annoy them, but sufficient to get them thinking about your product. Enough to let them recognize it the next time they see it on the shelf or in a flyer.

Already, we are quickly approaching this threshold of connectivity and informational analyzation. Tastes are being taken into account, data is being compiled, and the music to match to it is becoming licensed to be made available on-demand at an ever increasing rate. It will take a while for people to get comfortable with allowing technology to learn their preferences, but anybody under 25 would most likely already be perfectly alright with such a thing.

Technology is moving forward. Music tastes are evolving, people are changing.

Advertising must as well if they want to keep up with this ever-growing market.


Celebrities Who Went on Extreme Diets for Movie Roles

Hollywood is all about to which length you can go, how much you can dedicate yourself to a role. And while showing their dedications, many celebrities from time and again, have gone through extreme diets, to gain or lose weight, as per their roles have demanded. By day, the list keeps getting longer and here we are counting eight celebrities, who went on such unhealthy diets, to cut short or drastically increase their calorie intake.

Below are few stars who gained or lost weight for their roles:

Chris Hemsworth – The famous ‘Thor’ went on a starvation diet, for his role as Owen Chase in the shipwrecked movieIn the Heart of the Sea.” He dropped down his calorie to 500-700 per day and achieved that lean, shrunk body. It took him almost three to four weeks, to complete the look, and later on, he explained, how hard it was for him to go through it, and that all he kept thinking about was food.

Christian Bale – After Thor, we find another superhero who went on an extreme diet. The Dark Knight himself, went on such diets, not once but twice to lose weight for his movies, namely “The Machinist” and “The Fighter.” It was reported that he lost almost 63 pounds for “The Machinist” and said, if he gets obsessed with a role, he can go to any extreme to achieve what is needed for it.

Charlize Theron – This Oscar-winning South African actress, gained 30 pounds for her 2003 movie “Monster.” Her aim wasn’t looking fat, but to hide her athletic body, and look a bit healthier for her role as a prostitute, and she skillfully did it, which paid her back with the Oscar itself.

50 cent – Losing 54 pounds in nine weeks, is only possible, by sticking to the strict liquid diet, and that it what 50 did, for his role in “Things Fall Apart,” where he portrayed the character of cancer diagnosed football player.

Anne Hathaway – Another dedicated actress Anne Hathaway lost 25 pounds for her 2012 release “Les Misérables,” where she played the role of a near dead prostitute. She consumed even less than 500 calories to look like what she did.

Jared Leto – After the old Dark Knight, we have the new ‘Joker,’ who went on a weird diet spree and gained 60 pounds for his role in “Chapter 27”. He almost forced fed himself, to achieve the look, and later suffered from foot pain for a year at least.

Natalie Portman – Another actress who won Oscar, for going through the pain, is none other than Natalie Portman. She lost 20 pounds for her role in “Black Swan” and was later rewarded with an Oscar. Even her co-star Mila Kunis lost 20 pounds for the movie, and thus both made their characters shine on screen.

Renee Zellweger – She gained almost 20 pounds to play Bridget Jones, in her 2001 release “Bridget Jones’ Diary”. She from size 4 went on to wear size 14, which shocked most of her fans.

For you and I, we do not need to go on extreme diets like they do. But if you are inspired to lean and fit, here’s the Beta Switch reviews – free download. The celebrities keep doing experiments with their bodies, but it should always be remembered that they do this under surveillance. And that’s why you, and I should never try doing this at home, and ending up hurting our bodies.


7 Most Effective Artists to Listen to While Working Out

It is fun to exercise to a catchy beat and fabulous lyrics to listen to while sweating your buns off. As a gym junkie, I’m very picking when it comes to music. That’s why I want to share my best collection for working out. For me, I recently discovered calisthenics and am loving every second of it. If you want to check out what it is, here is a link to the Bar Brother The System Review.


A lot of Rihanna’s songs are inspiring many people with different tastes in music. The Barbadian beauty offers different moods to get you going, i.e. hip-hop, dance, reggae, or pop. You will not get tired of her sections easily. My current favorite is “Pour It Up.” Once it plays, I’m ready to work out. Other favorite songs are “We Found Love,” “Rude Boy,” and “Right Now.” In my opinion, she is one of the most talented artists in our generation.

Calvin Harris

Calvin’s music is super catchy. “18 Months” is probably one of my favorites. It was released in 2011, and the over quality is very sophisticated and clean. The Scottish DJ is also a songwriter, record producer, and a singer. He is known for synthpop and electro house. Calvin’s album has broken the chart again and again. Some of my favorite hits are “Sweet Nothing” featuring Florence Welch and “I Need Your Love” featuring Ellie Goulding.


Avicii offers incredible electronic music. He is good at what he does. Avicii’s new album in 2011 was a big hit. His song “Levels” is undeniably irresistible. You should also check out his new hit song “Wake Me Up.” It has a great mix of country beat and house music. He can successfully embrace a punchy base and transition a perfect melody. What I love most about his music is the beat gives you a positive vibe. To make you like Avicii even more, he is heavily involved in the charity world. So he’s not only talented but is also a good guy.

davidDavid Guetta

David Guetta was voted the no. 1 DJ in 2011 in the fan poll. I admit he delivers one of the best tunes to get you moving around at the gym. His types of music include dance-pop, house, EDM (my new favorite), electro house, and a bunch more. He also works with well-known artists such as Chris Brown and LMFAO (and tons of other ones). Also, David has sold over fifteen million singles worldwide! My favorite songs are “Turn Me On” featuring Nicki Minaj.


“Dirt Off Your Shoulders,” “Holy Grail,” “Empire State of Mind,” “99 Problems” and “Brooklyn We Go Hard” are some of my favorites and will get you moving. This isn’t a surprise since Jay-Z has paired up with some of the best artists of all time such as Justin Timberlake, Beyonce, and Rihanna. He is a successful entrepreneur, investor, and rapper in the US. Forbes estimated his network to be close to $500 million in 2012.


Pitbull’s songs aren’t only perfect for when you workout but they are also suitable for dancing around. It’s a guarantee you will get the most of your workout when you listen to Pitbull. His music is motivating and aggressive that will make you push through while pumping iron. Some of the older songs such as “I Know You Want Me” and “Back in Time” will help you break the sweat. Pitbull also has worked with some of the most popular artists such as Chris Brown, Jennifer Lopez, and Usher. If you’re looking the genres of house, pop, electronic dance, or hip-hop, look no further.

Swedish House Mafia

If you’re looking for the perfect EDM, this is it. The group was formed in 2008 in Sweden and consists of the trio named Steve, Axwell, and Sebastian. They were nominated for the Grammy Awards in 2012 and again in 2013. You may have heard their songs such as “Save the World” and “Don’t You Worry.” These are probably the best dance recording of all time. My favorite go-to dance song yet is “Reload.” This band is one of the best to choose when you exercise.

What are some of your favorite tunes when breaking the sweat? Let me know below in the comments.


Lovely KMHX Family

Hey our lovely KMHX family! Thanks for sticking around and visiting our site. We’re super excited to be building our new digital home for our digital radio station. Our crew is working hard to getting our graphics and content up as soon as possible. We will be talking about any kinds of topics, anything that will help our listeners and readers love their good lives. We have a busy schedule to interview the top leaders in various industries. Stay tuned for more. Here’s to a healthy and happy lifestyle!