Why Online Radio is the Biggest Advertising Opportunity

With the amount of time people spend listening to music, it seems only logical that Internet radio would become quite significant with people. As well, listening to music doesn’t take up your attention as much as reading or watching a movie does, meaning you can listen to the radio online while you’re doing something else.

There are two kinds of people that listen to music: those who actively choose songs beforehand, and those who just set a particular station or playlist and let it run without thinking about it. Studies show that a majority of people prefer the second listening experience.

Streaming music over the internet has become more and more popular over the past few years, especially since people are now spending more time on the computer than watching television. Since every show someone might want to watch can now be found on the internet, people now invest more in services like Netflix and Hulu instead of a cable or satellite subscription, meaning they’re on their phones and tablets more.

Two of the five most popular apps in the various app stores, Youtube and Pandora, are used to stream music.

This already-large demographic only promises to continue growing, meaning the only better time than today to capitalize on the broad audiences and advertise on internet radio services is tomorrow.

With so much potential currently going unrealized, companies should be scrambling to make a mint on this as far unexploited form of advertising. This not only means using prediction algorithms to find out which kind of ads are best for a person, but it also means making sure that their listening experience is preferable to everyone else’s.

Imagine this: the Amazon Alexa system, which is perpetually connected to the internet to help the user organize their day, make purchases, and search up information on the web, is upgraded to include a pre-programmable music system. Every day, when your alarm goes off, Alexa automatically switches the blaring tone to a relaxing music track that gradually gets louder and more energetic, bringing you into the world of the living.

An upbeat morning-type song switches on as you make your way into the kitchen, beginning to prepare breakfast for yourself. It concludes with a short but motivational track to see you out the door and to work.

Of course, this same app would also be available for phones, meaning that the perfect playlist could be put together for you for your morning jog, your workout routine at the gym, and even for your trips to the grocery store! Bluetooth radios that are becoming increasingly more common in vehicles make it possible for this app to pump your car full of appropriate tunes on your way to and from work, vacations, and other places.

Of course, it’s not only your information this app would be using. Internet connectivity and a small waiver would make the data available to be analyzed alongside others in your geographical location, meaning that your entire neighborhood could contribute and be listening to the same playlist. It could also provide insight into other areas of interest that are being analyzed, such as food, film, books, and other examples. Fitness bands and another wearable tech could provide info on how said playlists affect the listener. Check out onlineyogafordummies.com to incorporate your tech wear with yoga.

And through it all, there would be ad space.

Small five- or ten-second blurbs introducing people to new products and services. Not enough to repel people from the service, not enough to annoy them, but sufficient to get them thinking about your product. Enough to let them recognize it the next time they see it on the shelf or in a flyer.

Already, we are quickly approaching this threshold of connectivity and informational analyzation. Tastes are being taken into account, data is being compiled, and the music to match to it is becoming licensed to be made available on-demand at an ever increasing rate. It will take a while for people to get comfortable with allowing technology to learn their preferences, but anybody under 25 would most likely already be perfectly alright with such a thing.

Technology is moving forward. Music tastes are evolving, people are changing.

Advertising must as well if they want to keep up with this ever-growing market.


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